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Design Resources - In the News - Our weekly newsletter about issues about the designing of logos

Visual Descriptions of Regional Airline Logo Designs from The Past:

• Hughes AirWest: Aircraft in yellow livery with an unusual blue wedge as the main logo element
• Piedmont Airlines: Abstract blue bird in an oval, later updated in the late 70s to just the blue bird
• PSA Airlines: Not sure if PSA had an explicit logo other than a row of colorful strips: red, pink/fuchsia? Nose of aircraft painted with a smile. 
• Mohawk Airlines: Indian head as a main design element
• Northeast Airlines: Nice letter/font logo with an abstract N joined to E
• Souther Airlines: Design Focused on as abstract "S." Letter was thin at first but updated to 3 line S-curve in the seventies. 
• Texas International: Beautiful blue star on the tail of the aircraft

Regional Airline Logo Designs

Ozark airlines is a non-extant regional that was absorbed into TWA, later to be merged in with American Airlines. Ozark’s logo consisted of an abstract representation of flying birds....a small group of three flying in the same direction. The colors were green and white. The logo design was updated around 1980...it used the same bird design but the birds were enclosed in a box which was lighter green. This logo served the airline until its absorption into TWA.

04/06/2005

Montana State University has a new logo design. Feedback was received from over 800 students and faculty members. It's a modern block design with text. They are going to keep their traditional slogan. 

New DreamTime Logo Fuses Mayan Art with Australian Aboriginal Creation Concept

After several weeks of revisions we finalized the logo design for Dreamtime Dive Center, a new diving center based on the Yucatan Peninsula in Mexico. This firm is co-owned by an American and an Australian. The Australian wanted some imagery from the native Australians in the design, while the other owner wanted traditional Mayan art. Below is the logo which is a fusion of these two concepts. 

Don't Second Guess Your Logo's First Impression- excellent article of the designing of logos and what are the major considerations and factors to consider. There is a great section on the color selections - review each color choice and what message those colors convey.

Article makes excellent point about image scalability where it mentions the "business card/billboard rule: that your logo must look good on a small business card and on a highway billboard.