Example 1

What’s Wrong: Horrendous waste of space by using the firm’s name as the main element of the ad.

This is a sinful waste of critical ad space. For shoppers looking for goods/services in which there don’t have a specific company in mind already, the name of the firm will rarely be a motivating factor for why a person chooses one company over another in an ad. This oversized name is taking up almost 40% of the allotted ad space, a critical waste of an ad that could cost this client over $400/month to place. Any person giving this ad a 1-second glance will invariably focus on the prominent word “Vista.” How is this going to motivate someone to choose this ad over another one?

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