Example 4

What’s Wrong: Horrendous waste of space by using the firm’s name as the main element of the ad.

What if Oracle Road is one of those commercial four-to-six lane thoroughfares that exist everywhere in suburban America? The ones that go on for twenty miles….the endless procession of Target’s, Wal-Mart’s, Burger Kings, check cashing stores, etc. So where on earth on Oracle Road is Vista Therapeutic Message Does the owner want to spend additional time when scheduling each new appointment having to give directions to the location?

Research has shown that yellow page ad shoppers rate convenience of location as the most important factor. Had this ad been designed correctly, such as getting rid of the unnecessarily large name text, a nice map could have easily been drawn in showing the cross-streets and perhaps landmarks near the office.

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