Has there (or will there ever be) a design style more aesthetically pleasing than art deco? Art deco is a style that became popular in the 1930s and left its mark on the design of airplanes, buildings, trains, fonts and printed matter. It's an artistic style that almost everyone has heard of and can appreciate. To this day the most popular and elegant skyscrapers in New York are the Empire State and Chrysler Buildings. The functional boxes built in the 1950s through the mid-1980s pale in comparison to these masterpieces.
The design style was inspired by man's faith in technology and science and the style is exemplified and sleek flowing lines and curvatures. The French ocean liner the "Normandy" was the ultimate manifestation of art deco. The style can be seen in less prominent structures such as diners.
With logo design, the style often manifests itself with the font style. The design below is a logo that was created for the UIP Fund. The font is called "Nadall," which was developed in 1938. This font reeks of art deco. The metallic, flowing background (reminiscent of a machine) completes and complements the final design.
The client specifically wanted a logo with this design style and this was the result.
