Logo Design Don'ts

Don't:

• have too many colors in your logo (this doesn't matter if you are using Process printing, as the four colors can be used to simulate unlimited colors
• Create your logo in a bitmapped program like PhotoShop...this is a bit controversial...but the reality is that you need a design that can be resized to any resoluton and still look good. There can be some problems that can pop-up when the logo is created in PhotoShop and the design needs to be resized. You can always design in Illustrator and export the design to PhotoShop and do you filtering work there.
• go overboad with the "Swoosh" effect. This is SO very common in designs these days. The bottom line is that it does look good...it adds a futuristic element to the design. The thing is, everyone has done it. Use this to complement an original design
• use a color scheme that clashes with your image...such as pinks/pastels for a firm involved in military procurement
• have too many people involved in the decision process for the design approval...you will bitterly regret it if you don
• include a tagline in your design. The tagline can always be added in the typesetting process by your printer.

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