| The color scheme is an important aspect of design. The type of business you are in can have an influence of what color scheme should be used |
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Dark and/or primary colors are a good, conservative choice for your design. This can bring an established feel to your firm. |
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Certain color combinations don't look well together and have a "cringe" factor...especially combinations of red, yellow, pink and lime...so be careful using these colors. |
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| Understanding How Print Shops Use Colors |
There are two colors systems that are used by professional print shops...the Process Color System and the Pantone System. Does it matter which system is used and do you even need to know about this? Depending on the circumstances, the answer is "yes." |
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Process Color System
With Process color printing, four colors are used (Cyan, Magenta, Yellow and Black) to reproduce a virtually unlimited array of colors. With this color system, you can have virtually unlimited colors in your design and not have to pay extra. |
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Pantone Color System
Pantone colors are nothing but premixed inks, like premixed paints at a paint shop. They are not blended combinations of other colors like Process colors. |
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What You Need to Know |
If you have a design with a lot of different colors, you are better off using the Process Color System, as 4 colors can be used to simulate a vast array of colors
| If your logo is only one or two colors, you are better off using Pantone colors, as you will only be paying for one (or two) ink colors vs. four with Process Colors. |
If you need an exact color match for a certain color(s), you need to use a Pantone color. Every print shop has what is known as a "Pantone Swatch Book," which is something like color swatch samples in a paint shop. With this system you can go in a choose a certain color in this swatch book and rest assured that the color will print exactly as in the color swatch.
In particular, if your logo uses royal blue, you absolutely need to use a Pantone Color. Process colors cannot simulate a rich, royal-blue color.
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