Calligraphy - beautiful handwriting
camera-ready copy - a paste-up ready to be photographed by the platemaker
caption - legend accompanying a photograph used as editorial material in a magazine, newspapers use cutlines. Advertising photographs usually don't require captions, except in mail ads.
caricature - drawing that exaggerates a person's most promenade feature(s)
center-spread - two facing-pages at the center of a saddle-stitched magazine. Elements in an ad can cross the gutter in a center spread without any problems of register.
character - any letter, number, punctuation mark, or space in printed matter.
chroma - color intensity
clip book - pages of stock art usually on slick paper, ready for photographing by the platemaker
coated paper - paper covered with a smoothing agent, making it stiff and shiny. This is best for photographs
cold type type composed by typewriter, paper paste-up, or photographic means
collage - piece of art made by pasting various elements together
collating - gathering and arranging printed sheets or signatures into the desired sequence
color separation - negative made from full-color art for use in making one of the color plates
column - section of the text matter that runs form the top to the bottom of the copy area. An ad or page can carry more than one column
column rule - thin line separating columns of type
column inch - area that is one column wide by one column deep. A column inch ad in a newspaper can be referred to as a 14-inch ad